The most important concept or philosophy infused throughout our freshman campaign is "Sarvodaya" - Which means "Progress to All" or "Universal Uplift" - Humanism is derived from this concept - and it's the title we've used and message presented throughout the designs.
For this piece we fused 90s sega game graphic styles - like ominous 'crystal sky, hard to see me, but you are seeing me' on the back - with a symmetrical 'soCal action sport' graphic placement on the front.
Below the center Human on the front - reads "INTEGRAL HUMANISM":
"According to Pandit Deendayal Upadhyaya, the primary concern in India should be to develop an indigenous development model that has human beings as its core focus.
It is opposed to both western capitalist individualism and Marxist socialism, though welcoming to western science. It seeks a middle ground between capitalism and socialism, evaluating both systems on their respective merits, while being critical of their excesses and alienness."
The ink on the front and sleeves utilizes a light-weight reflective ink - that's hard to see until hit with direct led light.
HYPR CLOTH® is ethically sourced, produced and printed in Southern California.
Soft Combed + 100% Ringspun Cotton - Modern Fit - Discharge Prints- Pre-Shrunk
All sleeves are form fitting and the body runs slightly longer than average shirts.
Please note: The shirt is displayed in 3D - and prints will vary based on the size of the shirt and color will vary based on your device / monitor's brightness and color settings.