This is METANOIA - which features a graphic of a medieval blade, dripping in blood, which at first glance might evoke feelings of violence and turmoil. However, the essence and meaning of the design go much deeper, rooted in the concept of profound, transformative change.

The term "Metanoia" originates from Greek, meaning a transformative change of heart; a fundamental shift in personal beliefs and values. It often connotes a spiritual conversion or the process of experiencing a psychotic breakdown and subsequent, positive psychological re-building or "healing." The imagery of the medieval blade, therefore, serves as a powerful metaphor for this process of transformation. The blade, a symbol often associated with conflict and destruction, represents the challenges, hardships, and sometimes painful experiences that precipitate a profound personal change or awakening.

The blood on the blade adds a layer of complexity to the metaphor, symbolizing both the pain and the sacrifice inherent in the process of Metanoia. It is a reminder that significant personal transformation often comes at a cost; it may involve going through periods of suffering, making difficult decisions, or letting go of parts of ourselves or our lives that no longer serve us.

However, the use of a medieval blade, an object with historical and cultural significance, also imbues the design with a sense of resilience, strength, and the enduring nature of human spirit. Just as blades were forged, sharpened, and used with skill and courage, Metanoia implies a process of refining one's character and emerging stronger, wiser, and more authentic.

In this light, the design is not merely about violence or pain, but about the courage to face our darkest moments and the strength to push through them towards a profound personal breakthrough. "Metanoia" invites the viewer to look beyond the surface, to see the beauty in the struggle, and to find hope in the possibility of transformation and renewal. It is a celebration of the human capacity to change, grow, and emerge from adversity with a deeper understanding of ourselves and our place in the world.

Designed in collaboration with instagram.com/tim9min/

Produced on our VAPOR DYED longline hoodies

Each panel meticuously constructed here in San Diego, CA at the Neo4ic warehouse

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Specs: 
- Funnel neck / warlock hood
- Capped drawstrings
- Inner torso zipper pockets
- Side seam weatherproof zippers
- Premium French Terry knit cotton 

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Each panel meticuously constructed here in San Diego, CA at the Neo4ic warehouse

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Specs: 
- Funnel neck / warlock hood
- Capped drawstrings
- Inner torso zipper pockets
- Side seam weatherproof zippers
- Premium French Terry knit cotton 

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